Presented by: GfK NOP Social Research
Your contact person: Alison Palmer
Deputy Manging Director (Qualitative)
Phone: +44 (0)20 7890 9000
Fax: +44 (0)20 7890 9744
E-mail: alison.palmer@gfk.com
Ref: 452079/2409
GfK NOP Social Research
Home Buying and Selling Consumer Research
Case Study Index
September 2009
Appendix B
Appendix B
Case Study Index for Home buying and selling project
The table below (and overleaf) is an index summarising the 20 case study interviews conducted by GfK NOP as part of the OFT home buying and selling project. Interviews were conducted either face-to-face or over the telephone with individuals in England, Northern Ireland, Scotland and Wales. The table contains factual information shared by individual consumers during an in-depth interview with GfK NOP researchers. The information above does not reflect the position or opinion of GfK NOP or the OFT.
Full, detailed case studies have been provided in PowerPoint for each individual in Appendix C. Information about each study can be identified using the case study number in the first column. The table below summarises case studies one-ten while case studies 11-20 are overleaf.
No
Yes
Yes
Buyer & Seller
Wales
Charles
1
No
Yes
N/A
First Time Buyer
Scotland
Tom
9
No
Yes
Yes
Buyer & Seller
England
Louise
7
No
No
Yes
Buyer & Seller

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