Lesson 10 Graphic Design in Packaging
第10课 包装中的平面设计
Introduction
Demographic and Psychographics
The Retail Environment
Fundamental Messages
Equity and Names
Graphic Design Basics
Typography
一, Introduction
A package design is composed of two separate components:
1. Features and characteristics
Containment, protection/preservation, qualities
2. Attract consumer and motivate purchase decision
surface decoration, form, material, shape
Overview of the information
Create packages to observer.
Attention to product
Consideration of the package design
Sophisticated graphics and misleading statements
二 ,Demographics and Psychographics
1. Demographics
Correct structural design product facts and physical world
Understanding of the intended receiver of the communication.
Consumption habits and motivations of population segments
Purchase decision in the targeted audience
Realms of demographics and psychographics.
Demography: specific, easily quantifiable classifications
information gender age occupation
residence cultural background ethnic background
education level marital status family size
socioeconomic status geographic factors religious factors
Anticipating market, future packaging needs.
Some can be difficult to project.
Broad demographic categorizations
二 ,Demographics and Psychographics
2. Psychographics
Psychographics ---how groups of people are motivated
and how they behave
An imprecise study common in everyday usage,

下一页