。為什麼呢?理由是，競爭的本質漸漸脫離傳統介業與企業間的競

爭;新的競爭型態是供應鏈與供應鏈間的競爭。 

 
 
 
 
 
 

The

Thrill of Victory(勝利之喜悅) 

Siemens

CT reinvented its supply chain (SiemensCT公司重塑其供應鏈)

Siemens CT

of Forchheim, Germany, makes computed tomography X-ray machines for

hospitals and

diagnostic labs all over the world. The machines cost about half a million

dollars apiece

and they are custom-built for each customer. Four years ago, Siemens CT

ound

itself faced with rising costs and price erosion that threatened its position in this

lucrative

market. The group's response was to completely reinvent the way they

provision,

assemble, and deliver their products. They cut out two layers of middle

management,

switched the entire company to team structures, aligned incentives with

supply

chain success, and let creativity run rampant. Among other changes, the teams

tightened

the links with suppliers, eliminated all interim warehousing, adopted just-in-

time

production techniques, and switched to airfreight deliveries for customers

outside

of Europe. 

位於德國福克漢的SiemensCT公司為全世界的醫院與檢驗實驗室製造電腦斷層X

光設備，這些設備單價約達50萬美元，需依個別顧客需求訂製。4年前，

SiemensCT公司發現自己正面臨著成本增加與價格侵蝕的問題，這將危及他們在

這個獲利豐富市場的地位。經營團隊的應變措施是徹底改變他們在供應、組裝以

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