成绩
院_ 系：_ 新闻传播学院____________________________________
年_ 级：_ 2003级_______
专_ 业：_ 新闻学_________________________________
______________________________________________________________
西 北 大 学
本科生毕业论文
题___ 目：试论新闻策划之“卷入性动员”
作___ 者：王 超（学号： 20031060013）
指导教师：韩 隽
_
2007年 5月30日
试论新闻策划之“卷入性动员”
摘要：在当前信息泛滥、传媒爆炸的时代情境下，媒介之间的竞争愈演愈烈。为了尽可能的满足受众对于信息的需求，以及在竞争激烈的媒介生态环境中奠定主流媒体的地位，成功的新闻策划显现出至关重要的作用。本文主要围绕一种为媒介广泛运用的，并具有较大影响力的新闻策划手段——“卷入性动员”的新闻策划展开分析。从概念内涵和实践体现上解读“卷入性动员”，指出其与大众传播学中“议程设置”理论的相关联之处，以及与一般新闻策划的区别所在。此外，本文分析了“卷入性动员”新闻策划的形式、特征与功能、效果，并对其背后的媒介策略加以探究，指出媒介在发挥主观能动性进行“卷入性动员”策划的同时，还应注意防止新闻策划中的“失度”与“过度”。文章最后对于受众面对新闻策划与新闻报道的态度提出了建议。
关键词：新闻策划、“卷入性动员”、媒介、受众
Abstract: In the current flood of information, the media explosion context of the times, the competition between the media intensified. In order to maximize the audience to meet the demand for information, and the highly competitive media environment which laid the mainstream media, News of the successful shows critical role. This paper focus on a broader use of the media, and have greater influence in the planning means -- "involved in the mobilization," started planning a news analysis. The concept and practice of interpretation on the expression "involved in the mobilization," pointed out its mass communications "set the agenda" linked to the theory, the Office of News and general distinction lies. In addition, this paper analyzes the "involved in the mobilization" in the form of planning news, features and functions, and effects, and its strategy behind the media to be inquiring, that the media play an active role in the "mobilization involved in the" planning, Attention should also be given to prevent the News of the "faulty" and "excessive." Finally, the face of the audience for news planning and the news reports made recommendations.
Keywords: the news plans,_ Being involved in mobilization, medium, Audiences