"汇总"
"消费者问卷调查统计表"
"1,购买心理"
,"人数","比例","男 336","比例","女 512","比例","20以下36","比例","20-30 212","比例","30-40 202","比例","40-50 163","比例","50以上235","比例"
"价格","377 ","44.5 ",152,"45.2 ",225,"43.9 ",18,"50.0 ",96,"45.3 ",91,"45.0 ",70,"42.9 ",103,"43.8 "
"品牌","482 ","56.8 ",186,"55.4 ",296,"57.8 ",19,"52.8 ",126,"59.4 ",109,"54.0 ",94,"57.7 ",135,"57.4 "
"包装","172 ","20.3 ",64,"19.0 ",108,"21.1 ",7,"19.4 ",37,"17.5 ",42,"20.8 ",33,"20.2 ",53,"22.6 "
"质量等级","425 ","50.1 ",171,"50.9 ",254,"49.6 ",18,"50.0 ",116,"54.7 ",102,"50.5 ",70,"42.9 ",120,"51.1 "
"口味","310 ","36.6 ",122,"36.3 ",188,"36.7 ",18,"50.0 ",94,"44.3 ",63,"31.2 ",58,"35.6 ",76,"32.3 "
"便利性","52 ","6.1 ",22,"6.5 ",30,"5.9 ",5,"13.9 ",19,"9.0 ",9,"4.5 ",9,"5.5 ",10,"4.3 "
"购买环境","32 ","3.8 ",17,"5.1 ",15,"2.9 ",2,"5.6 ",11,"5.2 ",7,"3.5 ",7,"4.3 ",5,"2.1 "
"老字号","131 ","15.4 ",57,"17.0 ",74,"14.5 ",4,"11.1 ",23,"10.8 ",3,"1.5 ",27,"16.6 ",38,"16.2 "
"其他","18 ","2.1 ",8,"2.4 ",10,"2.0 ",0,"0.0 ",2,"0.9 ",3,"1.5 ",8,"4.9 ",6,"2.6 "
"2,购买特征"
,"人数","比例","男","比例","女","比例","20以下","比例","20-30","比例","30-40","比例","40-50","比例","50以上","比例"
"认准一个品牌买","465 ","55.0 ",173,"51.5 ",293,"57.2 ",14,"38.9 ",76,"35.8 ",115,"56.9 ",102,"62.6 ",160,"68.1 "
"不一定,想买什么就买什么","269 ","31.8 ",101,"30.1 ",168,"32.8 ",11,"30.6 ",91,"42.9 ",68,"33.7 ",44,"27.0 ",55,"23.4 "
"总尝试新品牌,新品种","64 ","7.6 ",36,"10.7 ",28,"5.5 ",6,"16.7 ",25,"11.8 ",12,"5.9 ",10,"6.1 ",11,"4.7 "
"广告促销做的多相对买的也多","24 ","2.8 ",10,"3.0 ",14,"2.7 ",2,"5.6 ",10,"4.7 ",6,"3.0 ",4,"2.5 ",2,"0.9 "
"其它","23 ","2.7 ",14,"4.2 ",8,"1.6 ",2,"5.6 ",9,"4.2 ",2,"1.0 ",3,"1.8 ",7,"3.0 "
"3,购买渠道"
,"人数","比例","男","比例","女","比例","20以下","比例","20-30","比例","30-40","比例","40-50","比例","50以上","比例"
"连锁超市","653 ","77.1 ",235,"69.9 ",417,"81.4 ",26,"72.2 ",165,"77.8 ",154,"76.2 ",129,"79.1 ",179,"76.2 "
"食杂便利店","118 ","13.9 ",62,"18.5 ",57,"11.1 ",6,"16.7 ",33,"15.6 ",31,"15.3 ",22,"13.5 ",26,"11.1 "

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