资源本位与核心竞争力
义守大学企管系四年级B班
策略管理
Lecture 3
2009.10.07
Topics
资源与内部环境分析
资源,能力与核心竞争力
价值链分析
Outsourcing
Discussions
SCA and Internal Environment
Why internal environment analysis is a source of SCA
What they can do
What they might choose to do
Firm as a bundle of heterogeneous resources, capabilities, and core competencies
The possible kinds of resources
The dynamic nature of resources, competencies
SCA and Value
Definition of Value
Customer view:顾客愿意为此产品或服务付出多少钱
A possible source of above-average return
Consistency
Predictability
Value and the activity in the value chain
Value and the synergy in the value chain
Possible Constraint for Internal Environment Analysis
Uncertainty
Predictable
Complexity
Degree of Heterogeneous Information
若是讯息来源愈多样化,表示该讯息复杂化程度愈高
Intra-organizational Conflicts
The nature of a specific department
Power between the different departments
The organizational structure design
Resource
Tangible
Financial
Organizational
Physical

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