Media Monitor Of JCDecaux & His Competitors 德高中国七月竞品/行业信息
July 2008
目
录
1 行业媒体监测....................................................................................................................................................... 5
1.1 德高中国 JCDecaux ..............................................................................................................................................................5 1.2 分众传媒 FocusMedia .........................................................................................................................................................28 1.3 TOM 户外 TOMoutdoor .......................................................................................................................................................29 1.4 大贺传媒 DaheMedia ..........................................................................................................................................................30 1.5 白马户外 ADshel..................................................................................................................................................................31 1.6 航美传媒 Airmedia ...............................................................................................................................................................33 1.7 盛世长城 Saatchi .................................................................................................................................................................34 1.8 奥美广告 Ogilvy....................................................................................................................................................................35 1.9 宝林广告 Baoling .................................................................................................................................................................38 1.10 恒美国安 DDB ....................................................................................................................................................................43 1.11 电通广告 Dentsu................................................................................................................................................................44 1.12 麦肯光明 Mccann...............................................................................................................................................................45

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