深圳市元盛实业有限公司
业务重组的方案设计
(毕业论文)
层 次:本 科
专 业:工商管理
姓 名:张 涧
时 间:2003年3月
目 录
深圳市元盛实业有限公司业务重组的方案设计
摘 要
1995年7月,国家以法律的形式确立了金融业分业经营的政策后,深圳发展银行(以下简称"发展银行")积极按照国家政策和有关部门的要求,加紧进行与其子公司——深圳市元盛实业有限公司(以下简称"元盛公司")的分业经营工作.然而,因急于清理投资,致使原有投资遭受了重大损失.随着中国加入WTO后金融环境的日益改变,中国金融业分业经营的制度受到严重挑战,央行关于分业经营工作的步伐放缓.在以上双重背景下,为解决元盛公司的生存与发展问题,培育元盛公司新的利润增长点,本论文就为什么进行业务重组,如何进行业务重组及如何从体制上保障业务重组方案的顺利实施进行了研究.
论文首先从深圳市元盛实业有限公司背景情况入手,介绍了元盛公司的发展历程,所投资项目的基本情况,重点分析了面临的行业环境,金融环境等,并以此为依托,提出了对元盛公司进行业务重组的战略构想.为实施这一战略构想,论文在分析了元盛公司现实条件的基础上,提出了具体的业务重组方法.一是发展与发展银行的资源,优势互补关系,寻找元盛公司与发展银行的业务交叉点,二是开展房地产中介,营销咨询,营销代理等业务.不良资产处置业务作为新,老业务的交叉点是元盛公司各项业务的重中之重.为此,论文从处置方式及处置渠道等各方面均提出了自己的见解,并分析了各种处置方式的成本.最后,论文从实际出发,制定了在新的战略下元盛公司工作任务和经营目标.
本论文设计的业务重组方案设计具有一定的实际意义,且部分建议已得到发展银行的采纳,并将于近期付诸实施.
关键词:分业经营,业务重组,不良资产处置,企业体制.
Shenzhen Yuansheng Industry LTD. business restructuring' project
Abstract
After the divided operation policy for finance industry was determined by the state in form of law in July 1995, Shenzhen Development Bank Co., Ltd. (the Development Bank") had been hurrying up the divided operation with Shenzhen Yuansheng Industrial Co., Ltd ("Yuansheng"), one of its subsidiaries according the policy of the state and the requirements of related authorities. As the liquidation was in a very hurry, great losses were caused. However, as the banking environment of China after its accession to the WTO is changing, the divided operation system of the finance industry in China encountered severe challenge, the working of the central bank about divided operation steps slower. In such a background, To get surviving and developing, at the same time, to foster the new increase point of margin for Yuansheng company. the author of this thesis has done a thorough study on why and how Yuansheng carries out business restructuring and how to ensure the implementation of the business restructuring.
The thesis was started from the background of Yuansheng, introduced the development process of Yuansheng and the basic information about its investments and made an emphasized analysis on industrial environment and banking environment. On such a basis the thesis raised a strategic proposition about the business restructuring of Yuansheng. To achieve such strategic proposition, the thesis raised a concrete plan of the business restructuring on the basis of the analysis on the actual conditions of Yuansheng. One is to utilize the complementary relations with the Development Bank in resources and advantages and find out the intersection of business with the Development Bank. The second is to develop real estate agency, marketing consultation and marketing agency business. It is the most important matters to deem the disposal of non-performing assets as the intersection of the new and older businesses. For this purpose, the author raised his own viewpoints on the method, mode and channel of the disposal and made analysis on the costs of various plans. At the end, the thesis determined the job tasks and business targets of Yuansheng under the new strategy.

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